Short, descriptive name to reference the project.

Summarize the vision or goal. For instance, “We want a new logo and brand identity for our upcoming product launch.”

The legal or public-facing name of the business.

Three to five words that describe your brand’s tone, voice, or character.

A brief listing of the top values your company stands for (e.g., innovation, transparency, community).

Who is your main customer demographic? Include age range, occupation, interests, or any relevant psychographics.

Any other audience segments that matter for this project.

Clearly define what success looks like. Examples: “Increase brand awareness,” “Drive ecommerce sales,” “Build brand loyalty.”

Metrics or benchmarks you’ll use to gauge success (e.g., website traffic, conversion rate, social media engagement).

List everything that needs to be created: website pages, logo designs, print materials, video content, etc.

Any constraints or exclusions (e.g., not handling social media ads, no ongoing site maintenance after launch).

When you’d like the project to begin.

Key dates or phases (draft design review, final design approval, launch).

Provide a range or an exact figure to guide the scope of work.

Outline any known payment or billing milestones. Please note that our contract may define additonal considerations.

Who is your biggest competition? What makes them stand out?

Examples of designs, brands, or styles you admire (attach links or images if available).

Please provide a link to any key documents, images, or content that’s relevant to the project

The person making decisions or approvals.

Email, phone number, or preferred communication channel.

Legal constraints, required internal approvals, brand disclaimers, etc.