Your brand is your story. It’s the promise you make to your audience and the emotional connection you create. In today’s crowded market, a strong, cohesive brand isn’t optional—it’s essential.
With over 40 years of experience helping global brands like Nike, Disney, and Microsoft, I’ve honed a proven process to refine your brand identity, amplify your message, and ensure consistency across every touchpoint. Whether you’re starting fresh or looking to reimagine your existing brand, the Brand Foundations Program is designed to deliver lasting results.
1
Brand Audit & Roadmap
Start with clarity. Through a comprehensive analysis of your current brand, we identify strengths, gaps, and opportunities. This roadmap becomes the blueprint for your brand’s evolution.
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Deliverables:
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Competitive analysis
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Customer persona development
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Brand performance report
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2
Visual Identity Development
Your visuals are the face of your brand. Together, we’ll refine or create assets that align with your story and resonate with your audience.
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Deliverables:
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Logo creation or refinement
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Typography and color palette selection
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Brand style guide for consistent implementation
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3
Messaging Framework
Speak with purpose. We craft a clear and compelling brand voice that reflects your values and connects with your audience.
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Deliverables:
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Tagline and mission statement
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Core messaging pillars
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Tone of voice guidelines
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4
Brand Guidelines Document
Consistency is key. A well-documented guide ensures your brand remains cohesive across all platforms and touchpoints.
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Deliverables:
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Comprehensive brand book
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Examples of brand applications (web, print, social media)
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The Process
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Discovery Session
• A deep-dive consultation to understand your goals, challenges, and vision. -
Research & Analysis
• Comprehensive audits and industry benchmarking. -
Design & Strategy
• Collaborative sessions to refine visuals, messaging, and strategy. -
Implementation Support
• Guidance on rolling out the new brand identity across your platforms.
Who Is This For?
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Startups: Establish a memorable brand from the ground up.
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Growing Businesses: Refine your identity to scale with your success.
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Established Brands: Refresh and modernize your brand for today’s audience.
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Nonprofits: Create a strong emotional connection with donors and stakeholders.
Case Study: Reimagining Brand Identity for Disney Consumer Products
Disney approached me to revitalize their consumer products division’s brand identity. Through in-depth analysis and creative exploration, we developed a refreshed logo, cohesive messaging, and a style guide that seamlessly integrated into their global strategy. The result? A 25% increase in brand engagement across digital platforms within the first year.
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Result Highlights:
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Streamlined brand consistency across 15+ markets
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Enhanced customer trust and loyalty
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Pricing
Brand Foundations Program packages start at $10,000. Each engagement is tailored to your unique needs, ensuring maximum impact and ROI.
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Want a custom quote?
• Book a free consultation to discuss your specific requirements.
Ready for a Transformation?
If you’re looking for real, tangible improvements—be it in your brand, product portfolio, or operational workflows—let’s connect. Explore the dedicated pages for each service or reach out for a Free Discovery Call to see which approach fits you best.
Contact
Reach out to book your free Discovery Call
FAQ
Q: How long does the Brand Foundations Program take?
A: Most engagements last 4–6 weeks, depending on the scope and deliverables.
Q: Can this program work for small businesses or startups?
A: Absolutely. The process is tailored to fit your business size, industry, and growth goals.
Q: Will I own all the assets created during the program?
A: Yes, all deliverables are 100% owned by you upon completion.